TriBase Reps 2 Launch Training Experience
To launch the TriBase Reps 2, we created a real life experience inviting fitness creators to test the product under extreme conditions, facing the 50°C heat of Rio de Janeiro. I led the content plan, including strategy, scripts, and talent selection, and managed real time coverage with social first content for Instagram Stories during the activation.
Role: Content Specialist
Role: Content Specialist
Women’s Running Communities – Always-On Content Series
To promote our running footwear line, we partnered with women led running communities to create training meetups and content highlighting how Under Armour products support their routines, capturing the expectations and emotions of first time half marathon runners. I led the content planning and on ground production, directing interviews, capturing testimonials, and shaping the final narrative.
Role: Content Specialist
Role: Content Specialist
São Paulo Half Marathon – Athlete & Influencer Coverage
We followed Under Armour’s ambassadors and influencers during the São Paulo Half Marathon as they tested the brand’s latest carbon plate running shoe, creating content focused on real race day performance. We also captured interviews with their perceptions of the product, adding credibility and authenticity to the storytelling.
Role: Content Specialist
#UANaBaseDoGame – Basketball Community Content Series
An Instagram content series focused on the brand’s basketball segment and young athletes pursuing a professional career, highlighting how initiatives like @ladiesbasquete and @fenixatitude turn routine into community and training into future opportunities.
Role: Content Specialist
