“Vale Comprar Tudo” Influencer-Led Campaign & Social Content Strategy
For this campaign, we partnered with Alice Wegmann, who was gaining prominence through Vale Tudo, to create a playful and culturally relevant narrative around “Vale comprar tudo no Descontaço.” To amplify the idea, we developed social first content for Instagram, translating the campaign into platform native formats to maximize reach and engagement.
For this campaign, we partnered with Alice Wegmann, who was gaining prominence through Vale Tudo, to create a playful and culturally relevant narrative around “Vale comprar tudo no Descontaço.” To amplify the idea, we developed social first content for Instagram, translating the campaign into platform native formats to maximize reach and engagement.
Role: Content Coordinator
VanCast Branded Podcast and
Multiplatform Content Experience
VanCast is a Mercado Livre project that transforms a delivery van into a podcast studio, creating intimate and authentic conversations with major Brazilian names from sports and music, including Neymar Jr. Designed as a multiplatform experience, the content is available in audio and video on Mercado Play, blending storytelling, entertainment, and branding to connect with audiences in a relevant and engaging way.
Role: Content Coordinator
Mercado Afiliados and Criadores Awards 2026
The first edition of the event celebrated the top names from Mercado Livre’s affiliates and creators program across different segments. The content coverage plan focused on capturing key moments from the event, as well as the expectations and reactions of the nominees.
Role: Host and Content Coordinator
Mercado Livre on Big Brother Brasil 26
Mercado Livre, as one of the main sponsors of Big Brother Brasil, developed a real time content strategy on X, creating daily opportunity driven posts aligned with trending conversations around the show. The approach connected the brand to the platform’s native language, tapping into humor, commentary, and cultural moments to drive relevance and engagement.
Role: Content Coordinator
Mercado Livre, as one of the main sponsors of Big Brother Brasil, developed a real time content strategy on X, creating daily opportunity driven posts aligned with trending conversations around the show. The approach connected the brand to the platform’s native language, tapping into humor, commentary, and cultural moments to drive relevance and engagement.
Role: Content Coordinator
