We talk through a TikTok
Influencer Content Strategy & Planning
The campaign positioned the platform as a new form of communication, translating everyday behaviors into relatable content across TV, digital, OOH, and influencer activations. I worked on the influencer strategy, supporting talent selection and helping shape a chain based content mechanic where creators responded to each other through TikTok, bringing the idea to life in a native and participative way.
Influencer Content Strategy & Planning
The campaign positioned the platform as a new form of communication, translating everyday behaviors into relatable content across TV, digital, OOH, and influencer activations. I worked on the influencer strategy, supporting talent selection and helping shape a chain based content mechanic where creators responded to each other through TikTok, bringing the idea to life in a native and participative way.
Role: Content Coordinator
